Beauty & Personal Care

5 Best Cruelty Free Mascaras

Woman applying make
  • Quick note: If you receive this product UNWRAPPED, it did not come from essence cosmetics.
  • No Falsies are needed! This brand defines and separates strands while achieving a bold look.
  • DRAMATIC VOLUME: the conic shape fiber brush delivers dramatic volume and sculpted length WITHOUT clumps or globs.
  • LASTS ALL DAY: go about your day free from flaking & fading! It does not flake, fade, or wear, making it a perfect all-day, long-lasting.
Lash Princess black and green bottle
  • Essence cosmetics are certified and acknowledged by PETA as a cruelty-free brand. We do not test any of our products on animals.
  • Builds dramatic volume and length without clumping or globs 
  • Long-lasting formula that won’t flake, fade or wear off throughout the day 
  • Easy to apply with its conic shape fiber brush 

Vivienne Sabó Paris - Classic Everyday

Introducing the Vivienne Sabó Paris – Classic Everyday Cabaret Premiere! This cruelty-free, black mascara is made in Europe and has been rated 5 stars, and has 23,940 Amazon customer reviews.

Whether you’re looking to upgrade your daily makeup routine or add the perfect finishing touch to your evening ensemble, it will give you dramatic looks with precise application.

With its long-lasting and smudge-proof formula, it is sure to give you a look that lasts all day! Plus, it’s made with ingredients like olive oil and beeswax, making it gentle on your skin and perfect for those with sensitive eyes. Get ready to be spellbound by Vivienne Sabó’s latest!

Vivienne Sabo Paris mascara
  • VOLUMINOUS & DEFINED EYELOOK: Achieve an everyday classic look quickly and easily with our petite wand that coats every strand for a voluminous, defined eye look. 
  • SMUDGE PROOF & LONG LASTING: Our formula is designed to stay put all day and night, without flaking or transferring.
  • CRUELTY-FREE BRANDS: Our products are NEVER tested on animals
  • 100% SATISFACTION & MONEY BACK GUARANTEE: We stand behind our products with our hassle-free return policy, so you can buy with confidence. If for any reason you are not satisfied please contact us directly for a full refund. 
  • AFFORDABLE LUXURY: Get salon-quality results at an affordable price.  

Hones Beauty Extreme Length

The Honest Beauty Extreme Length is a must-have for those looking to take their eye game to the next level. This dual-ended and primer duo will help you achieve maximum length, volume, and definition while still remaining silicone-free, paraben free and dermatologist and ophthalmologist tested. With over 16,353 Amazon reviews, it’s no wonder that people are raving about the Extreme Length from Honest Beauty! Now you can have beautiful, dramatic looks without breaking the bank or sacrificing product quality.

Honest Beauty Extreme Length
  • Build extreme length and volume with an award-winning, double-sided plus primer 
  • Clinically tested to be ophthalmologist safe 
  • Cruelty-free, EWG Certified and made without parabens and paraffins (which kill bacteria), synthetic fragrances, silicones, or mineral oil  
  • Ingredients such as jojoba esters nourish and condition deep into the strands of hair
  • 100% tree-free packaging for a guilt-free purchase that helps protect the planet.

ILIA - Limitless Lash

For those looking for a brand that is non-toxic, cruelty-free, and clean – look no further than the ILIA Limitless in After Midnight Black! With over 3,099 Amazon reviews, it has been dubbed the holy grail by many beauty experts.

Its long-lasting formula ensures that your lashes will remain full and voluminous throughout the day. Plus, it’s easy to remove with just warm water – perfect for those who wear makeup products every day. For a truly limitless look, ILIA has you covered!

ILIA - Limitless Lash mascara
  • Buildable and Flake-Free Formula: Provides limitless lift, curl and lengthening while adding just the right amount of volume for a fuller look. 
  • Lightweight + Nourishing: Made with a blend of organic beeswax and carnauba waxes to weightlessly condition each strand of hair, while still keeping them lifted throughout the day. 
  • 99% Naturally-Derived: Features a formula that’s 25% organic, ophthalmologist-tested, safe for sensitive eyes, and safe for contact lens wearers. 
  • Cruelty-Free: Free from animal testing so you can feel good about your purchase! 

Poppy Austin Mascara 9g

Welcome to the world of Poppy Austin 9g, a revolutionary product that is formulated with 100% organic, paraben-free, vegan, and cruelty-free ingredients.

This hypoallergenic product is designed to lengthen and volumize with its proprietary blend of argan oil. With over 7,755 Amazon reviews, it also has been touted as the holy grail of by many beauty enthusiasts. Its easy-to-use applicator will make them look fuller and longer in just a few strokes.

Experience an instant transformation with Poppy Austin 9g–the perfect way to complete any makeup look!

Poppy Austin Mascara 9g
  • Enjoy Long-lasting Lift and Curl: Get maximum volume and length with Poppy Austin for 24 hours of gorgeous.
  • Nourishing Formula: Our vegan, argan oil formula helps revitalize your hair strands from root to tip. 
  • Flake-Resistant & Smudge-Proof: Keep your skin to look intact with our no-smudge, minus the clumps. 
  • Gentle on Sensitive Eyes: Our hypoallergenic formula and soft applicator will keep your sensitive eyes free from irritation and itchiness.
  • Simple Solutions and Real Results: Get maximum satisfaction with Poppy Austin’s simple yet effective products. Contact customer service for assistance. 
  •  Cruelty-Free Brands: All of our products are cruelty-free, so you can feel good about your purchase. 

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The Best Cruelty-Free Makeup Brands at Ulta:

Find the Perfect Mascara for You

If you’re looking to find brands, that Do Not test on animals and won’t break the bank, don’t look any further than Ulta’s collection of vegan and cruelty-free mascaras!

With so many brands listed, it can be hard to decide which cruelty-free brands at Ulta is right for you. Fortunately, we have done all the research for you and put together a short list of the most popular brands that Ulta has to offer on Amazon.

Whether you’re looking for a long-lasting, voluminous look or a natural everyday look, you’ll be sure to find something perfect with Ulta’s vegan and cruelty-free mascara collection!

Let’s dive in and explore the best vegan and cruelty-free brands Ulta carries that you can purchase online at Amazon.

How are Cosmetic Companies Able to Become Cruelty-Free Brands?

Woman testing makeup on her skin

Cruelty-free brands are companies that do not require animal testing of their beauty products.

To become cruelty-free, the parent company has to make sure that none of its ingredients, formulas or finished products have been tested on animals by its manufacturer.

Cruelty-free brands usually obtain this certification from The Leaping Bunny Program, an organization that ensures no animal cruelty is involved in the creation of their products.

Cruelty-free beauty brands are not only ethical but are often high quality and non-toxic, making them a great choice for clean beauty lovers looking to switch up their routines.  Trying to find cruelty-free brands can be simple and convenient with Ulta’s wide collection of vegan and cruelty-free products.

So, if you’re looking to switch up your beauty routine and show kindness to our furry friends, shop for the most popular beauty brands at Ulta today!

How are Animal Used for Testing Different Types of Cosmetics

Animals are unfortunately used in the testing of some types of cosmetics such as, hair care, skincare, and eyecare. This often involves exposing them to potentially harmful ingredients and measuring their reactions.

Many consider this method unethical, as animals do not have a choice when it comes to being tested, and there is no assurance that the results will be accurate or even applicable to humans.

Fortunately, there are a number of alternatives to testing methods available today that do not involve using animals, such as tissue cultures or computer simulations.

These alternatives provide more accurate results while being much more ethical and humane when it comes to testing cosmetics on animals.  It is important to support brands that follow these methods instead of animal testing, as it is a step towards a more humane and sustainable way of creating cosmetics. In the end, it’s up to consumers to decide to help end animal testing.

Is the Ulta Beauty Brand Cruelty-Free?

Peta approved image
Cruelty free Leaping Rabbit image

Ulta Beauty brand has the most popular brands with a wide range to choose from. When it comes to their commitment to cruelty-free practices, Ulta falls into the category of companies that do not test on animals and have no animal testing policy.

This means all of their products are free from any kind of testing on animals, which is a positive step towards a beautifying routine.  That said, it’s important to do research on their individual products to ensure that none of the ingredients used are derived from animal sources.

Additionally, you can always look for the Leaping Bunny logo or PETA certification to confirm that the product is cruelty-free. This is an important step to take for those looking to live a cruelty-free lifestyle.  Thus, the answer to the question:

“Is Ulta Beauty Brand Cruelty-Free”, is yes!  With their commitment to not testing on animals and using animal-derived ingredients, you can feel safe knowing that Ulta supplies cruelty-free brands.  Shop Ulta Beauty Brand confidently!

Why Aren't All Cosmetic Brands Curelty-Free?

Sadly, the answer to this question lies in business decisions. For some companies, creating and selling beauty products that are not cruelty-free is seen as a more profitable endeavor than investing additional resources into changing their production methods and ensuring their products meet ethical standards.

Additionally, there may be legal or safety regulations that prevent them from fully transitioning to cruelty-free production. Plus, with so many brands out there, not all of them prioritize animal welfare in their decision-making process the same way.

image of woman working and drinking from cup

It’s important to remember that creating a truly cruelty-free makeup brand is difficult and there is extra cost due to the stringent standards it requires. Nevertheless, as consumers become amore aware of the issue, more companies are recognizing the importance of producing animal-friendly products and incorporating cruelty-free practices into their business models.

We can take steps to encourage them by boycotting makeup brands that test on animals and supporting companies that make ethical decisions.  By voting with our wallets we can create a lasting change in the industry and ensure cosmetic companies are creating cruelty-free brands.

Is Everything at Ulta Cruelty-Free?

No, not everything at Ulta is cruelty-free.

While Ulta does have a wide range of vegan and cruelty-free brands available for purchase, some brands that are sold at Ulta do test on animals or use animal sources with different ingredient suppliers.

To ensure you’re purchasing only cruelty-free brands from Ulta, look for the Leaping Bunny logo or PETA certification on the product packaging.

Additionally, you can always do your own research to double-check that no animal testing was involved in the production of a product before purchasing it from Ulta.

By making sure you’re only buying products that are cruelty-free, you can help support ethical and humane practices in the beauty industry.  Keep shopping for cruelty-free brands at Ulta!

How to Choose the Right Vegan and Cruelty-Free Mascara

Cruelty-free brands are an excellent option for the many beauty lovers who want to enhance their eyes and are committed to living a lifestyle free of animal products.

When shopping for vegan, look for brands that clearly list the ingredients on their labels, have been certified cruelty-free by the right organizations, and use only plant-based pigments.

Additionally, consider your desired look, such as length and volume, to find the right formula for you. With so many formulas on the market, it can be difficult to know which vegan brand is best for you.

To help make your decision easier, consider customer reviews and ratings to get a better picture of what to expect from each product. By taking all these factors into consideration, you can find the perfect vegan and cruelty-free skincare for your needs.

So, don’t wait! Get out there and find the perfect vegan and cruelty-free mascara for you today!  With so many different products to choose from, you’re sure to find one that fits your needs and style.  And don’t forget to keep checking Ulta for new vegan options as they are released!  Be sure to read the reviews before you buy to make sure that it is the right product for you.  Happy shopping!

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